Although he appeared in an assortment of music videos, this is Joe’s first role in an actual film. He explains, “Acting beside someone of the calibre of Hugo Nicolau was quite daunting, but it was also great fun, and I think the results are pretty cool. My main job, though, was plotting the course of the film. 

With the conventionally shot videos, we decided to use some elements of voiceover narration, which, rather than telling too much of the story, merely signpost it for the viewer. This was crucial in linking the band performance elements in particular. However, the AI videos took an entirely different course, and they enabled us to create exotic, chaotic, and often surreal locations that would have been otherwise impossible to do. 

I’m a huge fan of the silent movie era, and that was where we went in the second half of the movie. As in that era, the music provides emotional context, guides the narrative, and creates an engaging atmosphere for the audience. It serves as the film’s voice, and I believe the music as a whole in the film enhances the story by setting the mood for everything”.